The Big Data Blog

Blogs can be a great form of organic marketing for small businesses—and they’re refreshingly easy to start. Imagine your fashion brand...

Learn why it’s important to keep some website content above the fold, so users don’t have to scroll. “Above the fold” is a concept that’s...

Marketing a small business isn’t easy. It’s actually hard, which is why most people struggle to reach their audience, no matter what...

Learn about A/B tests, conversion research and idea prioritization to test analysis and archive management from experts at Google,...

A good ecommerce conversion rate is crucial to your store’s success. But what is a good conversion rate? Learn about this and more in our...

Just because SMS messages are short doesn’t mean they’re always easy to write. With a (very) limited character count, every letter...

Planning to use email to grow your customer base and revenue? You need to share the right messaging with the right people in the right...

Conversion rate optimization (CRO) is the process of refining your website to increase the chance of conversions. CRO metrics help you...